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STRATEGIES & METHODS
Working in countries around
the region including
When children and young people have access to media, they have a voice in their world, and are able to advocate on issues that affect them. Children's participatory media is an effective way to include young people in a process that shapes their futures, while educating other young people and reflecting on obstacles that facing society as a whole.
Using Music
Music is a central part of popular culture, and so is a medium
to both pass along messages, and to help create positive attitudes. Music
is entertaining, and provides a socially accepted medium for the repetion
of messages (popular songs are played over an dover again). As such, it is
a a powerful, yet largely untapped, medium for communicators.
What is communication for social change ?
The Communication for Social Change Consortium defines CFSC as " is a process of public and private dialogue through which people themselves define who they are, what they need and how to get what they need in order to improve their own lives. It utilizes dialogue that leads to collective problem identification, decision making and community-based implementation of solutions to development issues." CFSC moves away from communication as a one-way process and engages people in diaolgue to facilitate a process of change.
What is participation ?
Participatory communication puts people at the forefront of the communication process. It involves facilitating the expression of people's needs and priorities, and providing tools and skills to assist people to address issues through media and communication. Real participation means that people who the communication or media is being designed for - women, children, migrants, people living with HIV, etc, are at the centre of deciding planning, and implementing the communication programme. This means that children make radio programmes for children; youth develop youth oriented HIV dramas, migrant workers access to media to make documentaries about their lives, etc.
The Communication for Social Change Consortium defines CFSC as " is a process of public and private dialogue through which people themselves define who they are, what they need and how to get what they need in order to improve their own lives. It utilizes dialogue that leads to collective problem identification, decision making and community-based implementation of solutions to development issues." CFSC moves away from communication as a one-way process and engages people in diaolgue to facilitate a process of change.
What is participation ?
Participatory communication puts people at the forefront of the communication process. It involves facilitating the expression of people's needs and priorities, and providing tools and skills to assist people to address issues through media and communication. Real participation means that people who the communication or media is being designed for - women, children, migrants, people living with HIV, etc, are at the centre of deciding planning, and implementing the communication programme. This means that children make radio programmes for children; youth develop youth oriented HIV dramas, migrant workers access to media to make documentaries about their lives, etc.
Read publications about our strategies:
Using Edutainment to reach sexual minority people
Art Ishake