On December 10, 2009, CMFD participated in the launch of a new campaign, Score a Goal for Gender Equality, spearheaded by Gender Links and the Gender and Media Diversity Centre (GMDC).
Radio for Peacebuilding Africa recently awarded CMFD's six-part serial drama Crossroads winner of the Radio for Peacebuilding Africa Awards Special Category.
The "Together We Can End Human Trafficking" radio spots were produced to raise awareness about human trafficking and to provide information about where to report suspected cases of trafficking during and after the FIFA World Cup in South Africa. CMFD organised, recording and produced these spots as part of a communications campaign spearheaded by Gender Links, held in partnership with the Red Light 2010 Campaign (network of organisations including SANTAC, WLSA), the National Community Radio Forum (NCRF) and supported by IOM and Oxfam GB.
Based on the key messages of the Red Light 2010 Campaign, 3 spots were produced that address various aspects of human trafficking. The spots were produced in English, Zulu, SeSotho,Afrikaans, and Siswati, and distributed to 120 community radio stations in the nine provinces of South Africa. Supported by OXFAM and the Red Light 2010 Campaign, the spots were also produced into: Portuguese, French, Changaan, Nyanja, Chichewa, Setswana, and Shona and distributed to stations across the region. An accompanying presenter’s guide is designed to encourage discussion with local experts and calls from community members.
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The problem of human trafficking has been raised as a concern leading up to the 2010 FIFA Soccer World Cup in South Africa.However, this devastating human rights violation did not start with this global event, and it will not end there. The Together We can End Human Trafficking radio spots and guide are designed to help radio stations join in the fight against human trafficking leading up to, during, and after the World Cup. By raising awareness about how human trafficking can be prevented, recognised, and reported, media can help save lives, and provide individuals, families, and communities with information needed to stay safe. Together We Can End Human Trafficking.
The spots
- False Promises – Her dream job in the big city becomes a nightmare when a young woman is forced into sex work.
- Taxi Driver – A taxi driver realises he did nothing to prevent a young women from being trafficked, and vows to never let it happen again.
- Two young women recognise that a human trafficker in their midst, thanks to information provided to them through community outreach.
What we do 
The spots 
This project brought together a wide range of people from across Southern Africa. Join us in speaking out against human trafficking!